Advertisements on Facebook get much higher levels of engagement than the average website’s ads do.
NeuroFocus measured focus on key conscious and subconscious elements of how consumers respond explicitly and implicitly to sensory experiences (like watching an ad or reading a webpage) along three core dimensions: Attention, Emotion, and Memory. These metrics capture direct subconscious brain activity while the experience is underway, rather than relying on respondents’ own after-the-fact estimates of how attentive they were, how emotionally engaged they were, or how likely they would be to remember the experience. Continue reading →
At this week’s TEDx in Reykjavik, Deepa Iyengar, CEO of MindGames, gave a talk entitled “Cylons or Jedis: the new relationship between technology and humanity”.
At TEDx Deepa raised many important questions regarding the future of technology, an evolution which will eventually create the fully personalized human serving machines, enabling us to take our laziness to a new level. Read more on Neurogadget.com.
Dr. Doron Friedman, head of the Advanced Virtuality Lab (AVL) at the Interdisciplinary Center (IDC) in Herzliya, Israel, has been studying and experimenting with human-computer interfaces and their impact on individuals and society for the last three years.
The AVL’s main activity is to build virtual worlds and the interfaces that could be used in the future to investigate human behavior and the human mind in a virtual reality setting. Continue reading →
A team on the Discovery television show “Prototype This” created a car that is controlled by brain computer interface (BCI). The the vehicle is controlled by emotional state, placing the car in neutral if the subject became agitated.