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Tag Archives: EEG
Mind Training Blog
Advertisements on Facebook get much higher levels of engagement than the average website’s ads do.
NeuroFocus measured focus on key conscious and subconscious elements of how consumers respond explicitly and implicitly to sensory experiences (like watching an ad or reading a webpage) along three core dimensions: Attention, Emotion, and Memory. These metrics capture direct subconscious brain activity while the experience is underway, rather than relying on respondents’ own after-the-fact estimates of how attentive they were, how emotionally engaged they were, or how likely they would be to remember the experience. Continue reading
Scientists are developing a brain-computer interface (BCI) that recognises a person’s affective state and plays music to them based on their mood.
Scientists from the universities of Reading and Plymouth believe the system could be used as a therapeutic aid for people suffering with certain forms of depression. The project would use an electroencephalograph (EEG) to transfer the electrical signal from the patient’s scalp via a series of wires to an amplifier box, which, in turn, would be connected to a computer. The computer would then generate its own synthetic music based on the user’s mental state.
The researches have developed a number of rule-based approaches to generate music with computers. They will use computer software to try to identify rules governing musical patterns that produce certain emotions. Then we would embed these rules into the system to generate the music.
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