Monthly Archives: December 2011

Mind Training Blog

IBM predicts mind-reading mobile phones in 2016

Since 2006, IBM has published an annual end-of-year forecast called the “Five in Five,” a list of five technological innovations the company thinks will change the way people live and work in the next five years. This year’s forecast contains mind-reading mobile phones.

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MindGames: mind training games with benefits (making of)

Our purpose is to give people important life skills while having fun 😉 Deepa Iyengar stars in this making-of video!

How could Mind Training games help with ADHD?

Our new video — Deepa Iyengar, CEO of MindGames, shares her vision of how mind-controlled games could help children with ADHD.

Jedi Mind Tricks and the future of entertainment

Nordic Innovation magazine covered MindGames as part of its “Playing With Innovation” issue.

Control the game with your mind

Currently, if you want to control a game with your mind, you must be a Jedi-in-training, who learns to control what happens in the game by changing the level of your relaxation and concentration. This state of affairs is perfect as far as MindGames, an Icelandic startup, is concerned.

“When you play our games, you should not only be having fun, but also learning how to relax and concentrate when you want to – because that’s what it takes to win, in our games and in life,” says Deepa Iyengar, co-founder and CEO.
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NeuroFocus uses BCI to measure engagement of Facebook ads

Advertisements on Facebook get much higher levels of engagement than the average website’s ads do.

NeuroFocus measured focus on key conscious and subconscious elements of how consumers respond explicitly and implicitly to sensory experiences (like watching an ad or reading a webpage) along three core dimensions: Attention, Emotion, and Memory. These metrics capture direct subconscious brain activity while the experience is underway, rather than relying on respondents’ own after-the-fact estimates of how attentive they were, how emotionally engaged they were, or how likely they would be to remember the experience.  Continue reading